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FMCG multinational Nestle has opened a new Kit Kat factory in Japan to cater to growing demand for the confectionery brand, according to BCC Japan.
The new facility – located in Ginza – started operations on 1st August and specialises in flavoured varieties of KitKat. It is said to be Nestle’s first new factory in Japan in 26 years.
Takuya Hiramatsu of Nestle Japan’s corporate affairs control department said: “Since 2010, sales have increased about 1.5 times. We have made this new factory to strengthen our supply system and respond to increasing demand from domestic and overseas markets”.
Nestle has over 300 varieties of KitKat available in Japan. The brand, the market leader in the country, comes in a range of unusual flavours such as wasabi, adzuki bean and matcha milk.
Nestle also operates dedicated stores for the Kit Kat brand, called Kit Kat Chocolatory, across the country. The most recent Chocolatory, Nestle’s 7th, opened in Ginza in late July.
Source: BCC Japan
