Wipro Consumer Care and Lighting, an Indian personal and household care manufacturer, has acquired soap brands Jo, Doy, and Bacter Shield from Mumbai-based health & beauty firm VVF for an undisclosed sum.
Wipro’s acquisition, its third within the space of a year, will reportedly allow it to strengthen its grip in the soap category by broadening its reach across segments and geographies. The Jo brand is said to hold a significant presence in the north, east and west of India, while Doy is said to operate in the premium segment, and Bacter Shield offers an antibacterial range of soaps and handwashes.
Commenting on the acquisition, Vineet Agrawal, CEO of Wipro Consumer Care and Lighting, said: “The acquired brands, Jo, Doy, and Bacter Shield, will complement the existing portfolio and provide a stronger foothold in key markets. The brands will be available in India, Nepal, Bhutan, Sri Lanka, Bangladesh, and the Maldives”.
Rustom Godrej Joshi, VVF’s chairman & MD, added: “The divestment of Jo, Doy, and Bacter Shield to Wipro aligns with our focus on optimising our portfolio and underscores our confidence in Wipro’s ability to nurture and elevate these brands”.
Source: Economic Times / Live Mint / Startup Story