Reliance Consumer Products (RCPL), the FMCG arm of Indian retail major Reliance Retail Ventures, has announced plans to invest 8,000 crore INR ($923 million) over the next 15 months to expand its beverage manufacturing capacity.
The Economic Times reports that the investment will fund the development of 10 to 12 greenfield and co-packing plants across India.
Launched in 2022, RCPL’s beverage portfolio includes Campa Cola, Orange and Lemon, Sosyo, Sun Crush juices, the Spinner sports drink co-created with former Sri Lankan cricketer Muttiah Muralitharan and the fruit-based hydration brand RasKik. These products are produced at 18 jointly invested manufacturing units.
Speaking to the Economic Times, RCPL director T Krishnakumar said: “RCPL is focusing on 600 million mass consumers and is working closely with neighbourhood stores by giving them margins at today’s cost”.
RCPL opened a new facility in Guwahati this year in partnership with Jericho Foods and Beverages LLP. Meawhile, another plant is presently being developed in Bihar.
Source: Business Standard / Startuppedia