India: Reliance Consumer Products to create joint venture with Sosyo

Reliance Consumer Products has announced the acquisition of 50% equity stake in carbonated soft drink company Sosyo Hajoori Beverages Private.

Founded in 1923, Sosyo is a leading company in the soft drink market in India with brands such as  Sosyo, Opener, Kashmira, Lemee, Hajoori Soda, Ginlim, Runner and S’eau with over 100 flavours launched in the market.

“We are delighted to enter into this partnership with Reliance Consumer Products, a strong and willing partner that can help Sosyo rapidly scale up its reach. Combining our relative strengths, we would make the unique tasting beverage products of Sosyo accessible to all the consumers in India. It is a defining moment in our near 100-year journey in beverages,” said Mr Abbas Hajoori, Chairman, Sosyo Hajoori Beverages Private.

The joint venture will help Reliance Consumer Products to strengthen its portfolio of beverages while Sosyo accelerates its growth through Reliance’s retail distribution network.

Spurce: Reliance Consumer Products