India: Reliance Consumer Products announces partnership with General Mills for western snacks

Reliance Consumer Products, the FMCG arm of Indian retail major Reliance Retail Ventures, has announced a partnership with General Mills, the US manufacturer of branded processed consumer foods, to sell western snacks in the Indian market.

Initially, Reliance Consumer Products intends to introduce Alan’s Bugles brand of corn chips as a precursor to further product development in the savoury snacks space.

“We intend to actively participate in the growing western snacks market with greater focus on taste profile and overall experience”, Reliance Consumer Products said in a statement. “We are excited to launch range of Alan’s snacks starting with Bugles, which is yet another step towards expanding our footprint in the FMCG market”.

Sheshadri Savalgi, finance director at General Mills India, added: “General Mills is thrilled to have one of its most globally loved brands – Bugles in India. Bugles are iconic cone-shaped corn chips with a light and airy crunch. What started in 1964 as the first delicious horn-shaped corn chip, has expanded across the globe”.

Source: Economic Times / DT Next