Kameda Seika, a Japanese snack firm, is forming a joint venture with LT Foods to produce its flagship crispy rice cracker in the northern Indian state of Haryana, according to a report in the Japan Times.
LT Foods is described as a leading local food maker engaged in the milling, processing and marketing of branded and non-branded basmati rice, as well as the manufacturing of rice-based products for its domestic market.
The crispy rice cracker, which is known as Kaki No Tane in Japan and Kameda Crisps in other countries, will be priced at 50 INR ($0.72) and 99 INR ($1.42) for 70g and 150g bags respectively.
Kameda Seika is already present in Cambodia, China, Thailand, the USA and Vietnam and is said to be scaling its international activities in order that export sales account for 14.5% of its total turnover by 2024.
The size of the investment has not been disclosed.
Source: The Japan Times