Dabur, a diversified FMCG manufacturer specialised in ayurvedic products, has announced plans to set up a new factory in the south of India within a year, with a view to expanding its portfolio with products tailored to the needs of local consumers.
The move reportedly aligns with the company’s overall strategy to enhance manufacturing capacity and diversify production lines, catering to growing demand in the retail sector.
Commenting on the move, Dabur CEO Mohit Malhotra said: “We are creating a framework in the company where we can create products which are exclusively meant for the South of India for which we have got this framework called RISE, which is regional insights, speed and execution”.
“We have made substantial progress in South India… it now contributes 19 to 20 per cent of Dabur’s domestic business”, he added. “This was not even 10 per cent around seven to eight years back and thus contribution from the Southern region has doubled”.
Source: Economic Times / India Retailing