India: CCL Products acquires coffee brands from Lofbergs

Indian instant coffee maker CCL Products has acquired the Percol, Rocket Fuel, Plantation Wharf, The London Blend, Perk Up and Percol Fusion brands from Food Brands Group, a subsidiary of Swedish coffee firm Lofbergs, for £0.55 million ($0.69. million), according to a report in the Free Press Journal.

The deal will give CCL Products access to major supermarkets in the UK, with the Percol brand range available in chains such as Tesco, Asda, Morrisons, Co-Op, Sainsbury’s and Morrisons.

Commenting on the acquisition, CCL Products CEO Praveen Jaipuriar said :“Percol is an exciting venture and a brand with an undoubted favourable heritage. In close cooperation with our UK sales & marketing partner we will innovate, introduce new products and focus on B2C and B2B marketing to realise value for our shareholders, employees, partners & clients”.

Lofbergs CEO Daniel Styrenius added: “Percol is a tremendous brand and one which we are proud to have been the custodian for since 2013. The sale allows us to focus on the Löfbergs Roast & Ground and Whole Bean business which is growing rapidly in the UK”.

Source: Free Press Journal / Lofbergs