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Gama spoke to Giovanna Flor, Chief Executive Officer, Bauer.
Read the full Industry Insight in the next issue of Gama News.
What are the main trends that are expected to influence the food industry in Italy in 2025 and beyond?
Modern consumers are focused on the quality of ingredients and healthy eating, but above all they have less time to spend in the kitchen due to their increasingly hectic lives, and so they are looking for quick and practical solutions without compromising on quality. We can therefore see how everything revolves around three key points: sustainability, convenience and innovation.
Bauer receiving the Gama Innovation Award – Product 2024, presented by Matteo Corradini, Consul General of Italy
How is Bauer innovating to capitalise on these trends?
Bauer’s constant commitment to research and development has led to the creation of a perfect solution for those who want to cook in a quick and healthy way: Dadocrema, the stock cube that can be dosed with a simple squeeze. A solution that is extremely close to what the modern consumer is looking for: convenience, ease of use and quality. It is a natural, creamy puree of Italian vegetables available in two flavours (meat and vegetable) that gives that extra touch to recipes in record time. What’s more, it combats waste because you can dose exactly the amount of product you want to add to your dish. The tube then keeps in the refrigerator and has a shelf life of more than three weeks.
We believe that this product has everything it takes to win over a large segment of the public, even among those who are not very familiar with cooking, such as young people.
