Amira Nature Foods, an Indian manufacturer of basmati rice and related products, has announced the acquisition of several speciality rice brands in Germany.
The portfolio includes brands that have mainly been sold in ethnic channels and include Al Amir, Al Hakim, Bano, Dalia, Hanna and Shah Pari.
“The addition of these specialty, packaged rice brands to our existing portfolio will help us strengthen our presence in the key markets of Hamburg and Berlin and creates a great opportunity to bring competitive ethnic brands to our other national and international customers”, commented Tobias Strerath, CEO of Amira Basmati Rice GmbH Eur.
Karan A Chanana, Amira’s chairman and chief executive officer, said: “We believe that our team can quickly leverage the strength of these brands and there continues to be many opportunities ahead for us to expand our global business in both emerging and developed markets as we look to capitalize on the strong demand and favourable industry dynamics for branded, packaged, premium specialty rice”.
Source: Street Insider