France: Remy Cointreau enters perfume market

Remy Cointreau, the leading French spirits firm, has announced the launch of a ‘luxurious’ perfume house called Maison Psyche.

According to a company press release, Maison Psyche was created as a collaboration between Baptiste Loiseau, cellar master of Maison Remy Martin, and Sophie Labbé, principal perfumer at Firmenich.

Baptiste Loiseau and Sophie Labbé said: “Maison Psyche was born from our shared love for the terroirs and age-old expertise, both in Cognac and further afield where perfumery’s finest raw materials blossom. These carefully selected raw materials form the foundations of five exceptional olfactory creations making up the first Maison Psyche collection. We left them to age in the Maison Remy Martin cellars in Cognac to allow them to expand their range of expression in our tonnelets (small oak casks). Time has done its work and the result is striking, just like for our eaux de vie”.

Maison Psyche’s first five fragrances will be sold direct to consumers through appointment, presented in Baccarat crystal bottles, and will only be available in limited quantities.

Source: Remy Cointreau / ESM