France: Newell Brands plans €40 million operations investment

Newell Brands, the US-based global consumer goods company, has announced a planned investment of €40 million ($43 million) in its French manufacturing and operations network over the next three years.

According to a company statement, the announcement was made at the Choose France Summit 2026. The capital will be deployed across four priority areas, including advanced manufacturing automation and new production line capabilities, a comprehensive digitization program leveraging artificial intelligence (AI), sustainability and infrastructure upgrades, and a structured workforce development program.

“France is a strategically important market for Newell, and this announcement underscores our commitment to keeping our French business globally competitive”, said Chris Peterson, president and chief executive officer of Newell Brands. Newell Brands has operated in France for over 100 years, with products such as Spontex household cleaning accessories produced on French soil.

The company’s subsidiaries currently operate sites across four major regions in France and employ nearly 1,000 people in the country. International business currently accounts for 39% of the company’s total sales.

Source: Newell Brands