Dia has unveiled Diadiscount.com, its latest concept in “click and collect” retail in France, allowing consumers to order and collect goods within the space of 30 minutes.
Using their mobile device or a computer, consumers choose from a number of available products and then place their order. Half an hour later the consumer receives a text and can then collect their goods within the store’s opening times. The order is ready-packed and can be retrieved by directly accessing ‘lockers’ located in-store behind the tills, LSA reports.
The lockers are also said to be refrigerated, allowing consumers to order chilled as well as ambient products. A further apparent benefit of the service is that the price paid online can end up less than the same products bought at point-of-sale.
Commenting on the move, Frederic Carcopino, head of technical research at Dia, said,“We want to offer a customer experience that is differentiated in terms of price but also in terms of service, with complete customer autonomy and excellent flexibility”.
The concept has been launched this week at a store on Rue Brezin in the 14th arrondissement of Paris. The service is subject to a minimum order of €15, and consumers can choose from a range of 1,400 products versus around 3,000 available in the store itself.
Source: LSA / Dia