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Danone, the French consumer goods giant, has inaugurated a plant-based beverage facility for its Alpro brand in Villecomtal-sur-Arros, southwestern France.
According to the company, it invested millions of euros over two years turning the site into its sole French oat flour to oat juice site for Alpro. Once fully operational, the plant will have capacity to output over 300,000 litres of beverages per day for distribution both domestically and throughout Europe.
Commenting on the move, Danone France operations manager Yann Le Roy said: “We’re a multi-local company, which means our strength and our future lie in our employees and our historic presence in local communities. Today we’re proud to open a new production site for plant-based beverages. Making these products in France gives us a unique position in this market”.
Benjamin Chevallier, country manager for plant-based at Danone France, added: “Our Alpro brand is committed to dietary diversity, and we are working hard to meet demand. Going forward, we aim to raise awareness among France’s 67-million strong population. And to do that, we will be stepping up production of both our oat-based ranges, rich in plant proteins, and our on-the-go formats”.
With the Villecomtal-sur-Arros site, Danone said it now operates two French and four European facilites dedicated to plant-based beverages, with the Alpro brand a key driver.
Source: Danone
