Carrefour, the leading French supermarket chain, is planning to open up to 18 local stores under the Potager City banner by the end of the autumn, according to a report in LSA.
An addition to the firm’s Carrefour Proximite portfolio of convenience stores, Potager City aims to cater to the essential food needs of city-dwellers with a range of high-quality fresh produce, and is in addition to to the range of fruit and vegetable baskets that the brand has been offering online for ten years.
Three stores have already been opened in Paris, with the most recent, on Rue Reaumur, the largest so far with 130 sq m of floor space.
In addition to fruit and vegetables, Potager City will offer groceries in partnership with Omie & Cie, a company which promotes regenerating farming, wines in partnership with Le Petit Ballon, and fresh self-service products, such as cheeses, dairy products, meats and ultra-fresh products.
Among products on offer will be those from short distribution channels purchased directly from producers at Paris’s Rungis market.
Source: LSA / Carrefour