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The latest innovation insight from Gama Compass
MANCHESTER – 23rd September 2024: This month’s Innovation Insight lifts the lid on the continued evolution of high-protein snacks, as we take a look at a launch extolling the virtues of eggs as a hero health ingredient – Just This Ouegg Egg Omelette Crisps.
Read this Innovation Insight in the latest issue of Gama News
New to the market in Spain from Patatas Fritas Torres, and advertised as “the egg revolution”, Just This Ouegg Egg Omelette Crisps are light circular snacks that ape traditional crisps, despite using “carefully selected 100% cage free eggs” as their sole ingredient. According to the company, an “innovative technology” allows the nutritional values of the eggs to be preserved even once transformed into a ready-to-eat snack. The resulting product is advertised not only as being almost 50% protein, but also as being free from gluten, low in carbohydrates, and high in nutrients such as calcium, iron and vitamin D, ticking a number of ‘clean eating’ boxes.
“The resurgence of the ‘protein as fuel’ trend since 2023 provides a fresh opportunity for meat, dairy and eggs to carve out new roles within the snacking space”, commented Gama insights director Tom Warden. “Innovative technology such as that displayed by Just This Ouegg is likely to be key to unlocking this full potential, especially to meet consumer demand for protein-rich, low carbohydrate products that are as light and satisfying to eat as conventional savoury snacks”.
Image source: Patatas Fritas Torres
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Gama is a global provider of business information and services specializing in product innovation and international trade. Through our worldwide network of over 100 experts in more than 46 countries, we offer high-quality news, research, analysis and partnering services. We deliver actionable insights, enabling you to make more informed decisions and supporting you to unlock new business opportunities.
Notes to editors
Tom Warden, Gama insights director, is available for comment. To arrange an interview please contact +44 161 818 8700 or info@gamaconsumer.com.
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