Canada: Prime Drink Group agrees to acquire Beach Day Every Day

Prime Drink Group, a Canadian company that markets beer and spirits brands, has announced it has signed a letter of intent to acquire all the issued and outstanding common shares of Prime Capital Investments Inc, the Quebec-based company that owns the Beach Day Every Day malt beverage brand.

Beach Day Every Day is a canned flavoured alcoholic beverage (FAB) with natural flavours and 5% alcohol by volume, available in Peach and Blue Raspberry versions.

Commenting on the deal, Olivier Primeau, founder and fresident of Prime Capital Investments and Prime Drink Group chief brand and innovation officer said: “The acquisition of Beach Day Every Day, a leading brand in the Québec ready-to-drink beverage market, was a no-brainer for Prime. Notably, this acquisition will enable Prime to add a premium, fast-growing brand to its portfolio”.

“In addition, Prime will have access to the positive benefits of Beach Day Every Day’s recent expansion activities in the rest of Canada and the United States, where the potential market is about 30 times larger than Québec’s”, he added.

Source: Prime Drink Group (via Globe NewsWire) /  Beach Day Every Day