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Multinational FMCG firm Kraft Heinz has announced the launch of “premium” shelf-stable, premium dressings and marinades brand Pure J.L. Kraft exclusively for the Canadian market.
Described as being free from artificial preservatives, flavours and colours, the brand will comprise 12 products, including blends such as Pomegranate Zaatar, Honey & Shallots, Miso Lime Ginger, Moroccan Lemon, Orange Turmeric Poppyseed and Black Garlic & Cracked Pepper.
Commenting on the launch, Kraft Heinz Canada head of taste elevation platform marketing & strategy Stephanie Goyette said: “With Pure J.L. KRAFT, we’ve created products that use simple ingredients and taste like they are homemade but offer people the bold, globally-inspired flavours they are craving and convenience they are looking for in the grocery aisle”.
“There are endless ways to integrate our flavours into at-home recipes – from dressing a salad, to topping a grain bowl, or marinading proteins and vegetables”, she added. “With Pure J.L. KRAFT, we’re reminding people that just because something is made with simple ingredients does not mean it needs to be boring”.
Source: Kraft Heinz
