Germany: Haribo invests €300 million in new production plant in Neuss

Haribo, the world’s leading manufacturer of licorice and gummy sweets, has announced it is investing €300 million ($326 million ) in a new production plant in Neuss, in Germany’s North Rhine-Westphalia region.

The company said it was planning to acquire 14 hectares of land for the new plant at the Neuss-Holzheim industrial park. This new facility will function alongside the existing Julicher Landstrasse site until 2030, when the latter will shut down.

The new facility is set to produce both Maoam brand fruit chews and Haribo brand fruit gums.

Commenting on the news, Arndt Rüsges, Chief Operations Officer DACH, said: “MAOAM has its roots in Neuss. This is where our production know-how lies. The competence and experience of our employees is our greatest asset”.

“With the new plant, we are now taking the next logical step into the future and consciously investing in Germany, our important home market, as a business location”, he added.

Construction is expected to begin early next year and the plant is projected to be operational by 2028. The investment will reportedly generate around 100 new jobs.

Source: Haribo