The Australian arm of consumer goods giant Nestle has announced it has reached an agreement to sell its confectionery bar brand Violet Crumble to the Adelaide-based company Robern Menz for an undisclosed sum.
As part of the deal, Robern Menz will acquire the plant, equipment and intellectual property associated with Violet Crumble. Manufacture is set to transfer to the Robern Menz factory in Adelaide, South Australia in the coming months.
Martin Brown, Nestle general manager confectionery, commented: “The sale of the Violet Crumble brand to Robern Menz recognises that they are well positioned to combine their existing honeycomb manufacturing with that of Violet Crumble and continue to invest behind this well-loved brand. We remain committed to manufacturing our other loved brands, such as KitKat, Milkybar, Allens and Soothers here in Australia.”
Robern Menz CEO Phil Sims added: “We are fiercely passionate about Australian brands and with a significant honeycomb business of our own, the opportunity was too good to pass on. With our expertise, we can ensure that Violet Crumble is produced with no change to the recipe, and with the same passion and affinity Australians have had towards the brand since 1913”.
Source: Nestle (via Medianet)