Australia: Coca-Cola South Pacific launches smaller can range

Coca-Cola South Pacific has recently revealed a range of  250ml slim line cans for its Coca-Cola, Coke Zero, Diet Coke, Vanilla Coke, Fanta, Lift and Sprite drinks.

Priced at AU$2.00 ($1.87), the cans, which are smaller than the conventional size, are said by Australian Food News to “feature the iconic Coke contour visuals”.

Speaking about the range, Antoinette Tyrrell, Marketing Manager Coca-Cola South Pacific, said: “The 250ml pack size provides Australians with a perfect serve of their favourite beverage from the Coca-Cola range”. She added that: “The Australian market is perfectly placed for innovation in the category, with regards to size and price and locally conducted market research tells us that the 250ml size option consumers are demanding. We see the 250ml can as a way to unlock incremental growth in the carbonated soft drinks category”.

Source: Australian Food News