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E-commerce giant Amazon has announced the launch of Amazon Grocery, a new private-label brand featuring more than 1,000 foods with a customer rating of four stars or higher.
Amazon said its range includes milk, olive oil, fresh produce, meat, and seafood with the majority of products priced below $5 for strong customer value. The private-label brand unites the Amazon Fresh and Happy Belly lines into a single, streamlined grocery essentials collection, sold via Amazon.com and Amazon Fresh outlets, the company added.
Commenting on the launch, Jason Buechel, vice president of Amazon Worldwide grocery stores and chief executive officer at Whole Foods Market said: “With Amazon Grocery, we’re simplifying how customers discover and shop our extensive private label food selection while maintaining the quality and value our customers expect and deserve”.
“During a time when consumers are particularly price-conscious, Amazon Grocery delivers more than 1,000 quality grocery items across all categories that don’t compromise on quality or taste – from fresh food items to crave-worthy snacks and pantry essentials – all at low, competitive prices that help customers stretch their grocery budgets further,” he added.
Source: Amazon
