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Finnish beverage company Olvi Group has announced the acquisition of Estonian mineral water producer Varska Originaal.
Founded in 1993, Varska Originaal is a mineral water producer that also has infused and functional waters in its portfolio. The company employs around 70 people, and in 2024 its production volume reached 45 million litres.
Commenting on the move, Olvi Group CEO Patrik Lundell said: “This is another concrete step in executing our multi-local growth strategy. We have stated that we are seeking inorganic growth in Europe through acquisitions, and it is our strategic goal to expand the share of our non-alcoholic products. The global trend toward health and wellness continues, and the popularity of non-alcoholic beverages keeps rising. We are pleased to complement our portfolio with Värska’s well-established brand and to continue growing together”.
“Already, more than 40% of our total sales volume comes from non-alcoholic products, and at the beginning of the year we launched 87 non-alcoholic novelties”, he added. “Offering a diverse range of products that meet consumer demand and evolving preferences is our strength, and with this acquisition, we will be able to provide consumers with even more moments of enjoyment”.
The transaction is expected to be completed in the first quarter of 2026, subject to approval by the local competition authority. The terms and value of the deal have not been disclosed.
Source: Olvi Group
