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Greenyard, the leading Belgian fruit and vegetable processor, has announced the acquisition of Creme de la Creme, a plant-based ice cream and frozen dessert company.
According to Greenyard, the acquisition aligns with its strategy to create a full range of healthy, plant-pure products through its Greenyard Frozen division.
Founded in 1999, Creme de la Creme is described as a private-label manufacturer of frozen desserts offering ice lollies, fruity pops, sorbet, gelato and pre-mixed frozen fruit bars for smoothies.
Commenting on the acquisition Greenyard CEO Francis Kint said: “We are happy to integrate the Crème de la Crème team in the Greenyard family and strengthen our knowledge and production capacity in pure-plant ice manufacturing, right here in Belgium. We are convinced there will be a growing demand for delicious, healthy, pure-plant snacking and indulgent products. The business seamlessly integrates within Greenyard’s European-wide frozen logistic chain, and our global access to the largest retailers”.
Creme de la Creme CEO Rik Zweegers added: “At Crème de la Crème we feel the demand for pure-plant ice. With Greenyard, we’ll be able to reshuffle the world of frozen snacking, as both retailers and consumers are looking for the tasty and healthy options to create value.”.
This marks Greenyard’s second acquisition in the frozen desserts category, following its acquisition of Italian company Gigi in the spring of 2023.
Source: Greenyard / Creme de la Creme
