Flower Foods, one of the main producers of packaged bakery foods in the US, has announced an investment in Base Culture, a manufacturer of gluten-free and grain-free sliced breads and baked goods that are aligned with the paleo diet.
According to Flower Foods, Base Culture’s products are currently available in nearly 15,000 retail locations across the US. The investment will reportedly allow the company to increase its distribution capacity, scale marketing, and reinforce its manufacturing process.
“Together, we are committed to reaching more consumers around the country with Base Culture’s cleanly-formulated, high-quality and delicious products”, said Jordann Windschauer, Base Culture CEO and founder. “We are eager to partner with Flowers and leverage over a century of industry expertise as we embark on our next phase of growth”.
Ryals McMullian, Flowers Foods president and CEO, added: “The world of food is constantly evolving and seeing entrepreneurs like Jordann create a vibrant brand that resonates with health-conscious consumers is truly inspiring. We look forward to supporting Base Culture as it continues to grow”.
Source: Flower Foods