US-based Mizkan America (MA), a sauces and seasonings business, has announced the acquisition of Born Simple, an American organic barbecue sauce and broth brand.
According to MA, the acquisition will allow it to expand into the natural foods channel and reach a new generation more attached to authentic and simple products.
MA President and chief operating officer Diego Palmieri said: “Born Simple is an exciting addition to the Mizkan family of brands. As a leader in the U.S. Pasta Sauce and Vinegar categories, this acquisition takes us into adjacent categories. We also believe that Born Simple has great potential for expansion and future growth”.
Rob Johnson, founder and chief executive officer at Born Simple, added: “We are excited to partner with Mizkan because its mission to combine delicious taste with healthy choices represents a set of values closely aligned to our own. We are curating a brand of USDA-Organic products that will give consumers simple, delicious and healthy options across the grocery store. Our partnership with Mizkan will allow us to scale our impact in an incredibly profound way”.
Source: Mizkan America (via PR NewsWire)