US-based company Mizkan America (MA) has announced the acquisition of Born Simple, an American organic barbeque sauce and broth brand.
According to Mizkan, this acquisition will allow it to expand into the natural foods’ channels and to reach a new generation more attached to the authenticity and simplicity of products.
MA President and chief operating officer, Diego Palmieri, said: “Born Simple is an exciting addition to the Mizkan family of brands. As a leader in the U.S. Pasta Sauce and Vinegar categories, this acquisition takes us into adjacent categories. We also believe that Born Simple has great potential for expansion and future growth”. Mr. Palmieri added: “Born Simple is the perfect complement to our family of leading food brands and will help drive Mizkan America’s growth ambitions”.
Founder and chief executive officer at Born Simple, Rob Johnson, commented: “We are excited to partner with Mizkan because its mission to combine delicious taste with healthy choices represents a set of values closely aligned to our own. We are curating a brand of USDA-Organic products that will give consumers simple, delicious and healthy options across the grocery store. Our partnership with Mizkan will allow us to scale our impact in an incredibly profound way”.
Source: Mizka America Inc (Via PrNewsWire)