US firm Brand Holdings LLC, has announced that it has acquired a plant-based protein powder brand, Healthy Skoop, from Seurat Investment Group.
Based in Colorado, Healthy Skoop’s mission is to make plant-based products that are simple and tasty so that it’s easier for people to live a healthy lifestyle every day.
Jeffrey R. Hennion, chairman & CEO of Brand Holdings said: “As the world begins to open back up and our customers’ busy lifestyles start up again, providing them an easy way to get their daily requirement of plant-based protein, vitamins and minerals is a priority, and we are thrilled with the ability to lead the future growth of a company with products as strong as Healthy Skoop”.
Adam Greenberger, Managing Partner of Seurat Capital commented: “We have always been extremely proud of the quality of the Healthy Skoop product line, and we look forward to the bright future of the brand and the continued growth of the company that Jeff and the Brand Holdings team will bring”.
The deal marks the company’s third acquisition in less than a year, focusing on direct to consumer companies in the areas of health and wellness, sports nutrition, functional foods and beauty.