Swiss-based food company Hero has announced the acquisition of Canadian organic baby food firm Baby Gourmet.
According to a company press release, the purchase is part of a strategy to increase the company’s baby food category footprint.
“We are extremely pleased to have positively concluded the acquisition of Baby Gourmet and to have found a strategic partnership model with the founders to continue their entrepreneurial success story”, said Rob Versloot, CEO of Hero Group. “The baby food market is our largest category, where we are keen on further increasing our footprint”.
Hero added that Baby Gourmet was the perfect fit for Hero because of its “goodness of nature” mission. Baby Gourmet will enrich the group’s portfolio of healthy food choices for babies, toddlers and children, the group added.
Hero’s main core product categories are baby & toddler food and milk, spreads and snacks.