Swiss-based Hero Group has announced the acquisition of Canadian organic baby food firm Baby Gourmet.
According to the group’s press release, the purchase was made as part of a strategy to increase the company’s baby food category footprint.
“We are extremely pleased to have positively concluded the acquisition of Baby Gourmet and to have found a strategic partnership model with the founders to continue their entrepreneurial success story. The baby food market is our largest category, where we are keen on further increasing our footprint”, said Rob Versloot, CEO of Hero Group.
Baby Gourmet is said to be the perfect fit for Hero Group because of its mission “goodness of nature”. Baby Gourmet will enrich the group’s portfolio of healthy food choices for babies, toddlers, and children.
Hero’s main core product categories are baby & toddler food and milk, natural spreads, and healthy snacks.
Source: Hero Press Release