USA: Whole Earth Brands to buy Wholesome Sweeteners

Plant-based food firm Whole Earth Brands has entered into an agreement to acquire Wholesome Sweeteners for an initial price of $180 million.

Founded in 2001, Wholesome Sweeteners produces plant-based and fair-trade certified sweeteners, including sugar, honey, agave nectar, allulose, and other liquids and sweetener products, holding a 76% share in the organic granulated sugar segment of the organic and natural channel.

“Sweets are a joyful experience in cultures around the world, and consumers are demanding more sweetener options that fit within their individual health and dietary needs so that they can continue to enjoy life’s everyday moments and the celebrations that bring us together”, said Irwin D Simon, executive chairman of Whole Earth Brands. “Whole Earth Brands is delivering on that expectation by becoming the leader in plant-based and alternative sweeteners around the world, and we are looking forward to integrating Wholesome and growing the world-class brands within our Whole Earth Brands platform”.

Source: Whole Earth Brands (via Business Wire)