USA: Prestige Beverage Group acquires Windsor Canadian Whisky brand

Minnesota, US based beverages firm Prestige Beverage Group has acquired the Windsor Canadian Whisky brand from global drinks group Beam Suntory.

According to sources, Windsor Canadian Whisky, claimed to be one of the best-selling Canadian whiskies in the US, will continue to be produced at Beam Suntory’s Alberta Distillers site in western Canada.

Scott Schilling, general manager and CMO of Prestige Beverage Group, said: “Windsor is a historic and beloved brand with deep roots and loyal consumers, which makes it the perfect addition to our growing wine and spirits portfolio. Windsor has an incredible track record, and our team is excited for continued growth”.

Windsor will join a portfolio that includes the flavoured vodka liqueur and cocktail brand Kinky Beverages, Snoop Dogg’s Indoggo Gin, The Whistler Irish Whiskey made by the Boann Distillery and Erica Blumenthal and Nikki Hugani’s Yes Way Rose.

Financial terms of the deal were not disclosed.

Sources: FoodBev