UK: Pret A Manger to launch retail coffee line

Coffee chain Pret A Manger has launched a line of coffee products for retail for the first time in the UK.

Launched in partnership with supermarket chain Waitrose, the line, which will “allow customers to play the role of barista at home”, includes the two core coffees used in Pret’s stores: Pret’s Organic Classic Blend Ground Coffee (200g) which is used for filter coffee; and Pret’s Organic Espresso Beans (450g), the base of espresso-based coffees such as flat whites and lattes.

Clare Clough, Pret A Manger UK managing director said, “While this continues to be a challenging year, our aspiration is to bring Pret to more people, in innovative new ways and via new channels. This partnership means our carefully sourced, much-loved coffee will now be even more readily available for customers to enjoy at home.”

Source: FoodBev