UK: Euro Food Brands to acquire The Food Doctor brand

UK distributor of food and drink, Euro Food Brands, has announced the acquisition of The Food Doctor brand from William Jackson Food Group.

The Food Doctor is a snack brand founded in 1999 which produces healthy foods such as
bagels, wraps, pitta bread, and nut snacks, made of wholesome ingredients, according to sources.

The new acquisition will be part of the Euro Food Brands’ portfolio joining brands like Campbell’s Soup, Barilla, Reese’s, and Voss.

Peter Butler, managing director of Euro Food Brands, said: “We are excited about adding The Food Doctor brand and continuing its development in line with the brand ethos of ‘everyday foods with wholesome ingredients and a nutritious twist'”.

The terms of the deal were not disclosed.

Sources: FoodBev