UK retailer Asda has announced the launch of a 100% recyclable crisp tube, moving its entire Snax brand range into cardboard packaging.
With this new packaging, the company will be able to cut 98.2 tonnes of non-recyclable materials, the equivalent of 2.34 million crisp tubes.
The retailer has the commitment to reduce own-brand plastic packaging by 15% by 2021 and reach 30% recycled content in its plastic packaging by the end of 2020.
Fiona Dobson, Asda’s own-brand packaging development manager said: “We’re really excited to launch this new packaging as we’ve been continuing to work hard with our supplier to introduce a solution for our crisp tubes that’s easy and simple for our customers to recycle”.
“Our customers love this product but we also know they are becoming increasingly more aware about environmental plastic pollution, which is why we have made the decision to change this packaging so they do not have to choose between living sustainably and shopping with ease”, added Dobson.
Sources: Asda PR