The eSports company Faze Clan has announced the acquisition of a majority stake in meal replacement CRTL, a start-up for an undisclosed sum.
According to CTRL, the company produces a line of powdered meal replacements shakes containing proteins, carbohydrates, fibres, healthy fats, vitamins and minerals, and other elements to boost healthy digestion.
Skyler Johnson, co-founder of CTRL, commented: “Faze Clan is the ultimate embodiment of esports as a lifestyle brand, which has come to include everything from music to art to clothing. So far, nutrition for gamers hasn’t really been part of the conversation. CTRL fills that niche and brings this topic to the forefront.”
Lee Trink, CEO of Faze Clan, added: “Faze Clan has long championed the importance of health and fitness for gamers. By taking a stake in CTRL, we can bring much-needed attention to the importance of better nutrition and provide a healthy option built especially for gamers by people who understand this community best.”