UK: Napolina to launch first ready-to-eat canned quinoa

Napolina, the Italian cooking brand, has announced the launch of its drained canned quinoa, “the first of its kind on the UK market.”

This product comes along with a new range of pulses, including chickpeas, red kidney beans, and cannellini beans, all of them available in 150g cans and vacuum packed to ensure there is no liquid to drain.

Neil Brownbill, commercial director of Napolina, said: “Our innovation in the category continues to be driven by consumer demand for products which provide solutions for everyday modern mealtimes”.

He added, “Our new drained and ready to serve pulses provide the convenience consumers crave as well as a tasty protein alternative in response to the growing flexitarianism trend. We know that shoppers want us to help them to bring their love of Italian cooking to life and we will continue to develop products which evolve the category”.
Each of them is offered at a recommended retail price 70p.

Source: FoodBev