Thailand: Kit Kat Duo Milk Tea targets milk tea lovers

Nestle, the Swiss consumer goods giant, has expanded its product range with the launch of a new Kit Kat variety for its Southeast Asian market.

The new Kit Kat Duo Milk Tea was launched in Thailand, Malaysia and Singapore, where consumers “can easily relate to milk tea”. Malaysians would consider Kit Kat Duo Milk Tea as their Teh Tarik, while Thais would relate it to their Thai tea.

According to KitKat the new flavour is a “full-bodied, creamy and soothing flora scent of a steaming cup of hot Milk Tea”, keeping its iconic 3-layer crispy wafer centre while boasting a “milk tea top and smooth milk chocolate backing”.

Source: Minime insights