Belgium: Delhaize introduces range of ‘raw’ cakes

Belgian retailer Delhaize has launched a range of ‘raw’ cakes as part of its private label range.

Delhaize Raw Cakes are described as unprocessed, uncooked and made of natural ingredients such as vegetables, fruits, cereal and raw nuts. The products are said to be suitable for vegetarians and vegans, as well as to be free from refined sugars, lactose, gluten and additives.

Available in the varieties Hey Chocolate Lover! (Chocolate & Caramel) , Hey Summer Lover! (Lime & Mango), Hey Berry Lover! (Raspberry & Blueberry) and Hey Vanilla Lover! (Vanilla), Delhaize Raw Cakes are available in  trays of 130g with a retail price of €5.49 ($.6.61).

In announcing the line, Delhaize said it was the first retailer in Belgium to incorporate a ‘raw food’ range into its private label portfolio.

Source: Delhaize