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Dutch retailer Jumbo has announced the opening of Foodmarket City, a convenience store with a new and ‘unique’ concept, according to a report in ESM.
Foodmarket City is said to feature a combination of elements from Jumbo stores, food markets as well as freshly prepared food, in collaboration with restaurant chain La Place.
Food such as bread, sandwiches, pizza, sushi, soups and juices will be produced in store, so customers will be able to eat their food in the store’s cafe area.
According to Jumbo, the new concept responds to the needs of customers in the city, who are looking for “convenience, speed, health and price”.
“The traditional separation between supermarkets and food trade is disappearing, especially in the inner city”, said Colette van Eerd, Jumbo’s CCO for formulation and innovation.
The first Foodmarkt City outlet has opened in Groningen and an app is also available for customers who would like to order their food to be delivered.
Source: Jumbo / ESM
