USA: Violet Foods acquires Muir Glen from General Mills

Violet Foods, the US-based tomato products manufacturer backed by private equity firm Amphora Equity Partners, has acquired the organic tomato brand Muir Glen from General Mills for an undisclosed sum.

The transaction sees General Mills divest the 35-year-old brand as part of its ongoing portfolio reshaping strategy, which recently included the $2.1 billion sale of its North American yogurt business. For Violet Foods, the acquisition adds a nationally distributed organic brand to a portfolio that already includes the regional heavyweights Don Pepino and Sclafani, both acquired from B&G Foods in May 2025.

Jim Mitchell, president of Violet Foods, commented: “Acquiring Muir Glen is a transformative step for our company. By combining Muir Glen’s 35-year legacy in organic tomatoes with Violet Foods’ expertise in high-quality, fresh-pack tomato products, we are uniquely positioned to accelerate innovation and facilitate growth for our customers”.

The deal is designed to strengthen Violet Foods’ position in the $5 billion US tomato sauces and canned tomato market. While the company’s existing brands like Don Pepino hold a dominant share in the Northeast pizza sauce category, Muir Glen brings a national footprint and established credentials in the premium organic segment, according to the company.

David West, managing partner at Amphora Equity Partners, added: “We are grateful to General Mills for their collaboration throughout the transaction process. We are eager to build on the momentum that they created with this incredible brand”.

General Mills stated that the sale allows it to further focus resources on its core growth platforms, such as snacks and pet food.

Source: Violet Foods /  Food Dive / Just Food