USA: Safety Shot to acquire Yerbae Brands

Safety Shot, a wellness and dietary supplement company, has announced that it has entered into an agreement to acquire Yerbae Brands, a plant-based energy drink firm.

Founded in 2017, Yerbae Brands offers plant-based energy drinks based on yerba mate that are claimed to be zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten-free, and diabetic-friendly.

Commenting on the deal, Safety Shot chairman John Gulyas said: “We believe that this acquisition could be a significant revenue catalyst for Safety Shot on top of an expected revenue growth rate of 50% expected in Q4, versus Q3. We believe Yerbaé’s impressive growth and established presence in the plant-based beverage market, generating approximately $12 million in revenue in fiscal year 2023, could be instrumental in driving our potential growth”.

Yerbae Brands chief executive officer Todd Gibson added: “We are thrilled to join forces with Safety Shot and leverage their expertise and resources to potentially accelerate our growth. We believe that the Transaction will provide us with access to new distribution channels, expanded marketing capabilities, and valuable synergies that will look to benefit both brands”.

The transaction is expected to close in the second quarter of 2025, subject to customary closing conditions.

Source: Safety Shot (via GlobeNewswire)