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Keurig Dr Pepper (KDP), the soft drinks and coffee firm, has announced the acquisition of full ownership of Dyla Brands, a key player in the powdered drink mix and liquid water enhancer business.
Dyla Brands’ product portfolio includes natural water enhancer Stur, as well as licensed products under KDP-owned trademarks such as Crush, Hawaiian Punch, 7UP and Snapple. The company sells more than 1.5 billion drink mix servings annually and maintains partnerships with brands like Dole, Ocean Spray and C4, which will continue under KDP’s new ownership.
Commenting on the move, KDP vice president and general manager of juice, snacks, and mixes Nate Champagne said: “This acquisition provides KDP with a turn-key platform to immediately capitalize on the growing demand for functional, trend-forward and on-the-go beverage enhancers and drink mixes — leveraging Dyla-owned brands, KDP’s existing portfolio, and licensed third-party brands”.
The acquisition also strengthens KDP’s Ghost functional powders business, offering a larger and more coordinated portfolio for consumers. KDP first invested in Dyla in 2017 with a minority stake.
Source: Keurig Dr Pepper
