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The Hershey Company, the US confectionery and snacks firm, has announced that has entered into an agreement to acquire LesserEvil, a maker of organic snacks.
“Investing in LesserEvil brings a multi-category, better-for-you snacks platform to extend our offerings into new categories and forms, reaching new consumers in more eating occasions,” said Hershey president and CEO Michele Buck. “This high-growth brand not only complements our beloved confection and salty snack brands but also brings additional manufacturing capabilities and capacity to meet growing consumer and retailer needs”.
“LesserEvil has always been built on a foundation of clear purpose, constant innovation, and a deep commitment to our people—fostering a vibrant culture rooted in mindfulness and better-for-you snacking using organic ingredients”, added LesserEvil CEO Charles Coristine.
The LesserEvil leadership team will continue to lead the company’s innovative commercial model, speed-to-market capabilities and manufacturing operations, Hershey added in a statement.
The transaction is subject to regulatory approval with anticipated closing later this year.
Source: Hershey
