Loading tweets...
Irish global nutrition group Glanbia has announced that it has signed an agreement to sell weight management brand SlimFast US to Heartland Food Products Group, a US-based leader in the consumer-packaged goods industry, for an undisclosed sum.
The existing Heartland Food Products Group portfolio features Splenda, a zero-calorie sweetener brand offering stevia and monk fruit in powder and liquid form, as well as coffee creamers, nutrition shakes and water enhancers.
Commenting on the move, Heartland Food Products Group chairman and chief executive officer Ted Gelov said: “The addition of SlimFast to the Heartland family, alongside our Splenda brand reinforces our commitment to helping consumers live healthier, more balanced lives”.
“Both brands share a common purpose, empowering people to make better choices without sacrificing taste or enjoyment”, he said. “Together, we can deliver trusted solutions in weight management and sugar reduction, two of the biggest consumer needs shaping the future of nutrition”.
The transaction is subject to customary closing conditions.
Source: Glanbia / Food Business News
