Loading tweets...
Colavita, a leader in premium Italian specialty foods, has announced the acquisition of Vitelli Foods, the owner of the Luigi Vitelli brand of pasta and canned tomatoes.
In a statement, Colavita said the acquisition diversified its offerings and bolstered its position as the third-largest importer of Italian pasta in the US, as well as strengthening its presence in the tomato segment.
Established in 1885, Luigi Vitelli is the first Italian food brand registered in America. of Colavita USA, expressed admiration for the brand’s history and commitment to preserving its legacy.
Commenting on the news, Colavita CEO Giovanni Colavita said “Luigi Vitelli is an iconic brand that we want to preserve and introduce to the next generations, continuing the great work done by Claudia Vitelli and Roy Taormina. […] The Vitelli brand’s importance to the history of Italian food in this country is truly unmatched”.
“Colavita plans to leverage its distribution network to increase the reach and recognition of Luigi Vitelli products, highlighting their unique history and Italian authenticity”, the company added.
Source: Colavita (via PR Newswire)
