UK: Tilray Brands acquires BrewDog in £33 million deal

Tilray Brands, the US-based lifestyle and consumer packaged goods firm, has finalised the acquisition of Scottish craft brewer BrewDog’s global brand and UK production assets in a deal valued at £33 million ($40 million).

The transaction includes BrewDog’s worldwide intellectual property, its UK brewing operations, and a portfolio of 11 profitable brewpubs across the UK and Ireland. On 9th March 2026, Tilray also confirmed the completion of a separate acquisition for BrewDog’s Australian business, which includes a brewery in Brisbane and several bar locations.

The acquired UK and Irish operations are expected to generate approximately $200 million in annual net revenue and between $6 million and $8 million in adjusted EBITDA for fiscal 2027. Tilray’s total global beverage platform is projected to reach $500 million in annual revenue following the integration.

Irwin D. Simon, chairman and chief executive officer of Tilray Brands, stated: “BrewDog is one of the most iconic, mission-driven craft beer brands in the UK. As we begin a new chapter for this great brand, our priority is to refocus BrewDog on the craft beer excellence that made it beloved in the first place and strategically invest to return the operations to profitable growth.”

The deal follows a period of financial difficulty for BrewDog, which reported losses of more than £35 million ($43 million) in 2025. Tilray, meanwhile, has recently expanded its beverage footprint through other significant acquisitions, including eight beer brands from AB InBev in 2023.

Source: Tilray (via GlobeNewswire) / The Caterer / Drinks International / Beervana