UK: Regal Foods acquires Suncrest soft drinks brand

Regal Foods, a Yorkshire-based food and drink manufacturer, has announced the acquisition of soft drinks brand Suncrest from European food oil group KTC Edibles for an undisclosed sum.

Founded in 1985, Suncrest is known for its range of tropical fruit-flavoured beverages. Its offerings span still and carbonated drinks, available in bottled, canned and carton formats, with varieties including mango, tropical, lychee, guava, coconut water and aloe vera. The brand also offers lassi, a South Asian dairy drink.

Commenting on the move, Younis Chaudhry, CEO of Regal Food Products Group Plc, said: “We are delighted to welcome Suncrest into the Regal Foods family. As a well-loved and recognisable soft drinks brand, Suncrest is a natural fit for our expanding beverage portfolio and supports our long-term growth strategy”.

“We are particularly excited to reintroduce Suncrest to consumers, with a focus on new product development and innovation to drive the brand forward”, he added.

On completion of the acquisition, Regal Foods said it planned to launch a new bottled drink in the run-up to Diwali, featuring mango, tropical, lychee and guava flavours.

Source: Regal Foods / Just Drinks / KTC Edibles