UK: Pricecheck acquires personal care brands Harmony, Amplex and Rapport

Pricecheck, the Sheffield-based international wholesaler and distributor, has completed the acquisition of three heritage personal care brands to strengthen its position as a brand owner.

The deal sees Pricecheck take full ownership of hair styling brand Harmony, deodorant and antiperspirant line Amplex, and the men’s fragrance Rapport. Having served as the exclusive distributor for these lines since 2024, the company will now manage all aspects of product development, branding and global distribution. The trio of brands have been household staples in the UK for over 40 years and are known for their distinct scents and classic advertising campaigns.

The acquisition follows the launch of Pricecheck’s first own-label range in 2025. Commenting on the move, Pricecheck buying director Barry Corker said: “Pricecheck has worked intimately with Harmony, Amplex, and Rapport for some time, so we understand the DNA of these heritage icons. By combining this deep product knowledge with our extensive distribution network and brand development capabilities, we are perfectly positioned to build on the success of these products”.

Founded in 1978, Pricecheck is a second-generation family business that recorded a turnover of £179 million ($227 million) in 2024/25. The firm currently employs more than 350 people and exports to over 100 countries.

Source: Asian Trader / TheBusinessDesk / Retail Times