UK: Muller to acquire Biotiful Gut Health

Muller, the UK’s largest milk supplier and distributor, has announced it has agreed to acquire kefir brand Biotiful Gut Health, as it seeks to establish a presence in the functional health yoghurt and drinks segment.

Founded in 2012, Biotiful produces a range of kefir and natural gut health products.

Commenting on the deal, Muller’s yogurt and desserts CEO Richard Williams said: “This is a business which fits really well within our existing portfolio of brands. We are already growing and optimising our range of health and nutrition products and Biotiful Gut Health will really help us expand into new growth areas to meet changing consumer needs”.

“We’re confident that our investment in Biotiful will enable the brand to further accelerate its growth potential, benefitting both consumers and our retail partners”, he added.

Biotiful founder Natasha Bowes added: “I am humbly proud of Biotiful’s major positive impact on the entire category so far, in bringing natural health to the forefront of innovation in yogurts. And I’m especially excited about how this can now be amplified and accelerated through the Müller acquisition, with its breadth and depth of resources and ambition to take natural gut health to the next level”.

Source: ESM / FoodBev