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Meatly, a UK-based cultivated meat company, has announced what it claims is the world’s first launch of cultivated pet food in collaboration with pet food brand The Pack.
Chick Bites, which is being launched in Pets At Home stores from this February, is described as a blend of plant-based ingredients with Meatly’s cultivated chicken. Meatly chicken is produced from a single cell sample taken from a chicken egg.
Commenting on the launch, Meatly founding CEO Owen Ensor said: “We’re incredibly excited to introduce cultivated meat to the pet world. […] Despite only raising 1% of total European cultivated meat investment, we are the first company to sell cultivated meat in both the UK and EU. At Meatly, we’re proving the potential of cultivated meat, and that there is an efficient and cost-effective route to market”.
Anja Madsen, Pets at Home chief operating officer, added: “This innovation has the potential to significantly reduce the environmental impact of pet food and will be a game-changer for the industry”.
Damien Clarkson, CEO and co-founder of The Pack said: “The launch of our Chick Bites treats is a watershed moment for the pet food industry. Cultivated meat offers a tasty, low-carbon, and healthy protein source, which has the potential to eliminate farmed animals from the pet food industry”.
Sources: Meatly
