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Idilia Foods, a diversified Spanish food and drinks firm, has announced the acquisition of Shaken Udder Group, the UK’s leading premium milkshake brand.
Founded in 2004, Shaken Udder is described as producing milkshakes made with fresh milk and real ingredients, available in major retailers such as Sainsbury’s, Tesco and Asda, as well as across the convenience sector.
Commenting on the move, Shaken Udder founders Jodie and Andy Howie said: “We couldn’t be prouder of the Shaken Udder brand we have built over the last 21 years. It has come a long way, from blending milkshakes in festival fields to becoming a staple on retail shelves across the UK. We look forward to seeing the brand continue to thrive under the new ownership of Idilia”.
Shaken Udder CEO Rob Reames added: “This is a major milestone in Shaken Udder’s evolution, as we aim to build our brand awareness, accelerate product innovation and bring the delicious taste of Shaken Udder to more people”.
Idilia CEO Xavi Pons said: “Shaken Udder is a perfect fit with Idilia’s strategic approach and helps us take our corporate purpose even further: to create those small yet meaningful moments of pleasure and positive emotions that contribute to people’s emotional well-being. We are very pleased to welcome Shaken Udder into the Idilia ecosystem and look forward to helping it grow and add real value to the milkshake segment”.
Source: Dairy Industries
